Working With Us
Successful companies are built on solid positioning strategies.
That’s what we do.
Our process is a collaboration. We bring to the table decades of marketing experience, hours of in-depth research on the landscape in which your company exists, and a tried-and-true method for developing business strategy. You bring to the table your thinking caps. Together we will write your corporate narrative and develop a unique go-to-market strategy that’s sure to stick.
ASK BIG QUESTIONS
Who are you? Why do you matter?
What is your unique role and relevance in the market?
Are you positioned for success?
These questions are simple; the answers, however, are anything but. We specialize in helping companies find their North Star by figuring out who they are and why they matter. In short, we position you for success.
GET BIG ANSWERS
We take an in-depth look at your company through six lenses that we call the Six Cs of positioning. By understanding your competitive landscape, we find a unique place on the map you can credibly own.
We get to know you. Through an extensive interview process, we learn about your company from the inside out. We come to understand how you see yourself—and how your customers see you. Our job is to find cracks in alignment and ask the hard questions that will elicit the best answers.
We don’t look at your challenges and pain points and simply offer a Band-Aid presented as a solution. If your product is struggling to gain traction, we won’t suggest that a new logo will make your problems go away. We work with you to arrive at a strategy that goes beyond rebranding. Our workshops result in authentic messaging, genuine differentiation, and transformative marketing. Together, we write a blueprint for market success.
GET TO AHA!
Our unique, collaborative method guides team members on a journey that leads to Aha! moments. The big ideas that come out of our workshops answer big questions like: “Who are you?” and “Why do you matter?” Together, we look at the big picture and connect the dots. Together, we brainstorm until we get to Aha! And it’s from that Aha! that we can begin to position your company for success.
SEE BIG RESULTS
A 2015 survey of 100 North American CEOs showed that fewer than a third felt that the brand strategy work they’d commissioned within the previous few years had been at least somewhat effective. In other words, they felt their marketing efforts had failed. Yikes! Marketing projects don’t fail due to lack of creativity, or even strategy. They often fail because there was no execution or activation plan in place to ensure their success.
We want you to succeed and promise to help you do so. Our process goes beyond positioning strategies and Aha! moments. We work with every client to develop a custom activation plan outlining a unique go-to-market strategy. A plan that leads to internal alignment and traction in your industry. A plan that leads to big results.